Give and Buy

The One Million Challenge

I am happy to announce a new initiative, aimed at our young people. We have a 3-point programme for Transition Year students 2011/2012, whereby individual schools can participate. The objective is to increase the penetration and use of www.giveandbuy.ie and help create a business plan for internationalisation.

The 3 key objectives are:

• Through viral marketing using Facebook, Twitter and other social networking sites, create 1 million fans
• Increase Revenue of www.giveandbuy.ie to over €1 million
• Launch www.giveandbuy.co.uk

It will be led by a viral marketing expert who will co-ordinate the activities of the various schools who participate.

The benefits are:

• Many deserving charities will benefit from a new revenue stream at a time when their revenues are down
• Young people will experience real achievement and social responsibility
• Young people will learn about modern marketing techniques and online business

If you would like to participate, or would like to suggest this participation to your school, please contact me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Aidan Corless
Chairman